Fanatics Sportsbook’s “Fair Play” introduces new safeguards for bettors, setting a fresh standard for transparency, accountability and responsible gaming.
A new initiative called “Fair Play” aims to redefine how fairness is applied in online sports betting. The program focuses on transparency, safety, and trust rather than marketing incentives. As more states in the United States continue to legalize sports wagering, the timing of this initiative could not be more relevant. It signals a change in how large operators view accountability in a growing and competitive market.
Setting a New Benchmark for Responsible Betting
The scale of legal sports betting in America continues to climb each year. The American Gaming Association (AGA) reported that Americans legally wagered more than $147.9 billion in 2024, generating over $13.7 billion in sportsbook revenue. These figures highlight the size of the industry but also underline the importance of responsible oversight.
The “Fair Play” program provides Safe and Secure Betting through systems that include automated systems to ensure accurate and reliable payouts, advanced data monitoring and tracking systems to identify and mitigate harmful betting patterns and protective player settings like deposit limits and cooling-off periods. Collectively, these functions provide users with control and mitigate potential risk.
These systems are consistent with the standards of the National Council on Problem Gambling (NCPG) on Responsible online gambling. The NCPG promotes the use of proactive tools that predict gambling-related harms and ensure help is readily accessible to users. The Fanatics approach implements these concepts, integrating responsible gambling into core functions of the business as opposed to an afterthought.
Integrity as a Core Value
Integrity is the value on which the “Fair Play” program is built. Fanatics promotes the player’s right to understand the mathematics involved in odds, payouts and marketing offers. Along with a commitment to transparency, Fanatics also engages in regular internal audits and ongoing evaluation of user protective standards.
According to the AGA, legal sports betting is available in 39 jurisdictions in the US. Each of these jurisdictions has its own unique regulatory framework. In light of this, larger operators, such as Fanatics, must maintain the same regulatory standards in all jurisdictions. Fanatics has implemented a nationwide, uniform policy to guarantee that all bettors understand the same level of operable integrity at every legal betting facility within the country.
This is important to maintain integrity, as consumers are changing their expectations within the betting industry. A large percentage of bettors are now equally concerned with safety as well as the quality of the odds and the bonuses offered. Fanatics has responded to this expectation, even in places where competition is extremely high.
Placing Safety and Trust Before Promotion
Concerning user initiation, safety and trust must come first. Even in the context of their Fanatics sportsbook promo code, which is their advertising campaign, promotional user initiation is secondary to their primary intervention goal of strategic user protection. This is important, as promotional offers are still available and marketed to the user. However, those offers now exist in a much wider context of responsible user participation.
The system allows players to set their own limits and includes automatic reminders about spending. It also allows players to temporarily exclude themselves from wagering. These options integrate seamlessly into the system and the intention is to empower the users, not contain them.
Fanatics also engages in active monitoring of bets placed. When signs of potentially risky behavior are detected, players are notified and given self-help tools. This is a blend of tech and human monitoring, maintaining a balance between entertainment and responsible play.
While these practices are being adopted in most of the global market, integrating them into the brand, as Fanatics does, is a sign of deeper commitment in comparison to most competitors. This is a reflection of the balance that is taken in the integration of player welfare with business sustainability.
A Broader Shift in Industry Culture
Fanatics’ approach may shape the self-regulatory framework that online sportsbooks adopt in the future. With more states legalizing online betting, standards like “Fair Play” will become increasingly important to secure licenses.
The EGBA has built out intra-European codes of fairness, ethical advertising and player protection within the gaming and betting industry. Similarly, EGBA and gaming industry analysts expect the United States gaming and betting industry will require responsible gaming systems and routine industry audits. With compliance with regulations early on, Fanatics has a competitive advantage.
Their broad sports ecosystem provides Fanatics confidence as they continue expanding operations within diversified verticals such as licensed sports merchandise, collectibles and more. Their connections to sports fandom and fair play make positive, responsible gaming not only corporate social responsibility but also a core business strategy. Most importantly, Fanatics performs and exceeds brand expectations as it continues to bridge and extend responsible practices to all branches of the brand.
The Future of Fanatics on Fairness
The launch of “Fair Play” demonstrates to the industry that sportsbook owners can no longer prioritize growth without responsibility. Customers are changing the standards by indicating that betting success is more than a matter of high-volume wagers and large bonuses. It includes fair business practices, accountability and best efforts to protect the consumers.
For players, this means they feel safe and understand the systems governing the site they are using. It demonstrates to the rest of the market that ethics and profit do not have to be opposing objectives.
With the growth of legalized sports betting, trust will always be the foundation of long-term success. “Fair Play” by Fanatics shows us that the most important thing a sportsbook can offer its customers is fairness.
