The global iGaming industry continues to evolve within an environment shaped by technological progress and increasingly clear regulatory guidelines. Operators working in highly competitive markets are required to balance innovation with responsibility, scalability with compliance, and creativity with operational stability. Within this landscape, Soft2Bet operates as a global iGaming technology company focused on delivering structured, compliant, and adaptable solutions for online gaming and sports betting operators.
Founded in 2016, Soft2Bet was established with the objective of developing next-generation products designed specifically for сompliant ecosystems. From its early stages, the company positioned itself not simply as a technology provider, but as an organization capable of supporting both operational and strategic needs across multiple markets. Today, Soft2Bet operates as both a B2B supplier and a B2C operator, maintaining an integrated approach that allows technology development and real-market application to inform one another.
Headquartered in Malta, Soft2Bet supports operators across multiple jurisdictions, maintaining a business model grounded in compliance, operational transparency, and adaptability to market-specific requirements.
Operating Across Competitive Markets
https://soft2bet-global.com/ currently operates under 19 licenses across 11 jurisdictions. This licensed presence reflects the company’s structured approach to regulatory compliance and responsible gaming. Among these jurisdictions, Soft2Bet’s core operational focus includes Denmark, Sweden, Ontario (Canada), and Romania — markets recognized for their established regulatory frameworks and high compliance standards.
Maintaining compliance requires continuous alignment with local licensing conditions, technical standards, and responsible gaming requirements. Soft2Bet’s licensed structure enables the company to deliver technology and operational support that is tailored to the specific needs of each jurisdiction, ensuring that platforms operate in accordance with applicable regulations.
Rather than adopting a single universal model, Soft2Bet’s approach emphasizes adaptability within regulated frameworks. This allows operators using its solutions to maintain consistency in platform performance while meeting jurisdiction-specific obligations related to compliance and player protection.
Dual Expertise: B2B Supplier and B2C Operator
Soft2Bet’s business structure combines B2B technology delivery with direct B2C operational experience. This dual role provides the company with practical insight into platform performance, player interaction, and operational demands across compliant markets.
As a B2B supplier, Soft2Bet delivers turnkey solutions to casino and sportsbook operators, providing access to customizable platforms designed for scalability and operational integrity. At the same time, its B2C operations across different markets allow the company to apply its technology in live environments, informing continuous platform development through direct operational feedback.
This integrated model supports a technology strategy rooted in real-world application rather than theoretical design. Platform updates, feature development, and system optimization are informed by operational use cases observed within diverse markets.
Leadership and Company Foundation
Soft2Bet was founded by Uri Poliavich, who serves as the company’s Chief Executive Officer. Uri holds a Bachelor of Law degree, a background that supports the company’s structured approach to operating within regulated environments.
Under his leadership, Soft2Bet has developed a corporate framework focused on compliance-driven innovation and long-term operational sustainability. The company’s growth has been accompanied by continued investment in technology development, platform customization, and regulatory alignment across its licensed markets.
Soft2Bet’s leadership structure emphasizes consistency, accountability, and alignment between business objectives and regulatory requirements. This foundation supports the company’s ability to operate across multiple jurisdictions without compromising compliance standards.
Technology as a Core Pillar
At the center of Soft2Bet’s technology offering is its ability to deliver fully integrated solutions for online casino and sportsbook operators. The company provides platforms designed to support frontend customization, integrated casino and sportsbook environments, and managed services that address operational requirements.
Soft2Bet’s technology ecosystem includes:
- Customizable frontend environments adapted to specific market needs
- Integrated casino solutions with access to a broad portfolio of games
- Sportsbook integrated solutions designed for diverse betting markets
- Managed services covering operational support, compliance, and risk management
- Payment integrations connecting operators to a wide range of payment methods
These components are designed to function as part of a unified system, enabling operators to maintain operational stability while adapting their platforms to regulatory and market-specific requirements.
Commitment to Responsible Gaming
Responsible gaming forms a central element of Soft2Bet’s operational philosophy. The company maintains dedicated teams specializing in responsible gaming, fraud prevention, and compliance, ensuring alignment with regulatory standards across all jurisdictions.
Operating under comprehensive licensing frameworks requires ongoing monitoring, internal controls, and regular audits. Soft2Bet is subject to audits by multiple gaming authorities, reinforcing its commitment to maintaining secure, transparent, and compliant gaming environments.
Beyond meeting regulatory obligations, Soft2Bet continuously refines its internal processes to support responsible gaming practices across its platforms. These measures are embedded within its operational and technological frameworks, ensuring consistency across markets.
Brand Portfolio in Diverse Markets
In addition to its B2B operations, Soft2Bet operates a portfolio of B2C iGaming brands across different markets. Each brand is developed with a localized approach, supporting jurisdiction-specific requirements and player expectations.
Soft2Bet’s brand portfolio includes:
- Betinia (Denmark, Sweden)
- CampoBet (Denmark, Sweden)
- Tooniebet (Ontario, Canada)
- Don.ro (Romania)
Each brand operates within the regulatory framework of its respective market, incorporating localized language support and curated gaming selections. This localized structure allows Soft2Bet to align brand performance with regulatory standards while maintaining operational consistency across jurisdictions.
Industry Recognition
Soft2Bet’s technology and platform development have received recognition from established industry organizations. The company has been acknowledged by EGR, SBC, SiGMA, and the Global Gaming Awards for its contributions to platform development and product innovation.
At the 2025 Global Gaming Awards EMEA, Soft2Bet received three major awards recognizing its platform solutions and product launches, including recognition for its MEGA gamification application. These acknowledgments reflect industry recognition of the company’s technological capabilities within regulated environments.
A Structured Approach to Growth
Soft2Bet’s position as a global iGaming technology company is built on a structured combination of licensing, operational experience, and technology development. By operating across highly competitive markets and maintaining a dual B2B and B2C model, the company continues to develop solutions aligned with regulatory expectations and operational realities.
Rather than pursuing rapid expansion through uniform models, Soft2Bet’s approach emphasizes controlled growth supported by compliance, adaptability, and platform stability. This framework enables the company to support operators in multiple markets while maintaining consistency in responsible gaming standards and technological performance.
Through its licensed operations, integrated platforms, and commitment to regulatory alignment, Soft2Bet continues to operate as a global technology company focused on delivering compliant, scalable, and market-adapted iGaming solutions.
