The increase in the popularity and availability of sports betting shows no signs of slowing down anytime in the near future. By opening the door for state approved legal sportsbooks, the 2018 Supreme Court ruling paved the way for continued growth in the industry.
What had started with Daily Fantasy Sports (DFS) websites DraftKings and FanDuel has now continued with former casino based sportsbooks moving into online operations. They also are involved in the operation of sportsbooks within casinos in states where they are legal to do business.
Over 20 states are in some stage of approving and implementing online and/or casino based sportsbooks. Many of the same industry players have websites or physical locations in multiple states. Although each state has its own process for legalizing sports betting, most of them have very similar laws and guidelines, making it easy for applicants to replicate their requests from prior states.
That makes it possible for major operators like Caesar’s Entertainment, PointsBet, BetMGM, FanDuel, DraftKings and others to leverage technology in which they’ve already made a significant investment. It also allows them to continue to upgrade and update their sportsbook platforms.
Although there is a growing number of states allowing sports betting, progress is slow and well over half the nation is still not served by state sponsored programs. That leaves a large number of prospective sports bettors that have to rely on traditional methods of placing wagers. Therefore, local independent sports betting agents still have a significant role to fill.
The proliferation of legal websites have raised the expectations of those looking for ways to bet on sports. Finding a bookie in a bar and placing bets is no longer necessarily considered convenient. There are any number of offshore websites that are trying to fill the void, but they have some major drawbacks.
They don’t make it all that convenient to fund accounts, often requiring payment in crypto currency or some other cash based application. Once deposited, a customer may find that they don’t have access to withdrawing funds for up to a month, if at all. So where are they left to turn?
A great tool for local bookies to offer is a Pay Per Head (PPH) bookie website software. It is a way for sports betting agents to offer their customers online wagering without having to invest in the development of their own website. They simply pay a flat fee for each customer that places at least one wager every week, no matter how much action the client generates.
A PPH bookie website software makes it possible for a bookie to compete with the technology offered by the major corporate sportsbooks. The PPH software is virtually the same as what powers the large, impersonal sportsbooks’ websites. It gives a bookie the ability to leverage that technology while giving clients a great wagering experience while still receiving the personalized service of a local bookie.
The big advantage for the bookie is that they don’t have to spend nearly as much time personally handling wagers or communicating lines. That time can be spent on analyzing their business and developing new client relationships. Each client account is separate and the bookie has total control over the setting for all of them.
They set the parameters of what their clients can do and then the customers have access to view lines and place wagers 24 hours a day and seven days a week. Since all major sports and popular wagering types are supported, it gives the bookie the opportunity to greatly expand their betting action. One website a bookie needs to visit to get great trial deals is www.RealBookies.com
