The sports betting industry continues to grow each and every year, but so does the competitive nature of trying to attract new customers to your independent bookmaking business. The big offshore sportsbooks that tend to dominate this industry are always looking for ways to take your business; however as an independent bookmaker aligned with a top Pay Per Head service, you are actually in an excellent position to take business away from them with your personalized touch.
Nobody wants to feel like just another number in a long list of online accounts, but that is exactly what happens with these big offshore sportsbooks. The customized sports gaming software that your PPH service can provide gives you the ability to compete on the same playing field as the big books with the added edge of providing a high level of personal attention that your customers will not find anywhere else.
Along with expert customer service, you also have to make sure that you are offering everything that your competition does. This could range from expanded betting lines and wagering options to a larger selection of live in-game betting, which is rapidly becoming one of the most popular ways to create even more action for the games.
Your PPH service has invested a great deal of time and money to match the level of sophistication that the offshore sportsbooks have developed in their sports gaming software, so it is on you as an independent bookmaker to make sure that you are actively marketing these advanced services to your customer base. You need to let them know that you can provide access to sporting events on a global scale, or that you have an expanded offering of wagering options from straight bets all the way up to teasers and pleasers.
Another important way to use your PPH service to effectively compete against the big guys in the sports betting industry is to take full advantage of a vast date base of reports that cover just about every conceivable aspect of your bookmaking business. You have the ability to monitor customer activity on a daily, weekly and monthly basis. You can also set-up and adjust the settings for any customer profile in terms of credit limits, betting limits and any other parameters you wish to establish to gain a tighter rein on potential exposure.
One of the biggest benefits your PPH service can provide is an expertly trained customer service staff that is available on a round the clock basis to handle any issues or questions that may arise with any of your customer’s accounts. It is very important that you become extremely familiar with your PPH’s customer service center in case you ever have to intercede on behalf of one of your customers. The ultimate goal is to create a seamless operation that is far more knowlagible and experienced than what your customers would find at some of those big offshore sportsbooks. Exemplary customer service has the ability to give you the biggest competitive edge against your competition.
One of the tricks that offshore books will use to try and attract new business is generous sign-up bonuses in the form of cash back for free plays. It is in your best interest to put together your own bonus and reward program for not just new accounts, but for customer referrals and loyal play. Whether it is a cash back incentive that helps expand and stretch their bankroll for betting or some kind of reduced juice program on the commission you charge, sports bettors are just like anyone else. They want to feel appreciated for their loyalty as well as for their high volume of play.
