The interest in sports betting is at an all-time high due to a number of factors. Sports are very popular, with plenty of different options available to watch virtually every day. The Supreme Court of the United States ruled in 2018 that Nevada wasn’t the only state that could have legalized gambling on sports.
Fantasy sports, or what can be thought of as gambling “light” eased many people into the practice of sports betting. All of these things contributed to the decrease in the stigma associated with not just sports betting in particular, but gambling in general.
While more than 20 states allow sports betting, with most supporting online wagering through approved operators, most still do not. People in those locations where the practice still hasn’t been legalized have to turn to other means by which to place wagers on sports. They can turn to online operators that are managed offshore, but funding accounts and getting paid out can prove difficult.
That brings in the local, independent sports betting agent. They form relationships and take wagering action from people they know or are at least familiar with through other contacts. Bookies bring a personal touch to the entire process, something major online sportsbooks simply have no chance of doing.
The challenge for the local sports betting agent is competing with the technology that the big operators can provide their customers. Even though they may not be able to place a wager, it’s still possible to see the kind of functionality that’s offered by entities like Caesar’s Entertainment or BetMGM.
The good news for bookies is that a solution exists that can give them the best of both worlds, one that gives their clients a state of the art online wagering experience and lets the bookie maintain personal control of the relationship. By utilizing a Pay Per Head (PPH), they can eliminate much of their administrative workload while satisfying their clients’ desire for online wagering capabilities.
A PPH service provides an online sportsbook that rivals any of the major operators’ in functionality. All major sports are available for viewing odds and making wagers. The NFL, NBA, NHL, Major League Baseball, NASCAR, MMA/UFC, boxing, soccer, golf, tennis and others are included. The best PPH providers also offer live, in-game betting and mobile device applications.
Every popular wagering type is offered, including futures, spreads, money line, over/under, parlays and proposition bets. The odds for the bets are all set by the PPH sportsbook and can be managed by them if the bookie chooses. However, if the bookie decides to manage the lines or odds themselves, the PPH service can facilitate it.
In fact, the bookie has the ability to manage every aspect of their clients’ accounts. They can limit the type of action that they have access to and customize virtually all settings, including betting limits. If desired, the bookie can even set custom lines or bonuses for individual clients.
The reporting of wagering activity is included and relieves the bookie of having to develop and manage their own tracking processes. Instead of spending all of their time taking phone calls and responding to texts, they can instead devote that same effort to analyzing their business.
They can focus on driving clients toward the types of wagers that earn them the most money. The bookie can also keep better track of what wagers they’ve taken that present the most risk and take necessary action to mitigate it. A PPH service can literally help a sports betting agent transform their business.
A PPH provider charges a fee for each client that places a wager through the system during the billing cycle, which is generally a week. The fee is fixed, so it doesn’t matter how many bets or how much action a customer generates because the cost is the same for the bookie. For the best PPH services, the price per head is between $7 and $15, depending on the number of clients.
Most PPH sportsbooks offer sign up bonuses that offer free pay per head services for a period of time. Some give a week or two, while the best let the bookie operate for four weeks without having to pay any fees. One of the best free pay per head offers can be found at https://www.realbookies.com/