The advent of social media has led to the rise of influencers in nearly every industry imaginable. The same holds true for the world of gambling and betting. With millions of followers across platforms like Instagram, TikTok and Twitch, these gambling influencers have left an indelible impact on betting culture. Their content glamorizes risky behavior, normalizes losses and promotes potentially irresponsible conduct – often without necessary disclaimers.
Rise of the Gambling Influencer
Gambling influencers share content related to their betting exploits across major social platforms. This includes showcasing wins, reacting to losses, giving betting tips, promoting online casinos, like Hell Spin, and sportsbooks and more. The biggest names have garnered millions of engaged followers.
Table 1: Top Gambling Influencers on Social Media in 2025
| Influencer | Platform | Followers |
| Felix “xQc” Lengyel | Twitch | 11.2 million |
| Sodapoppin | Twitch | 8.9 million |
| Adin Ross | 6.3 million | |
| Roshtein | Twitch | 5.1 million |
| ClassyBeef | Twitch | 2.8 million |
Their content makes gambling seem exciting, fun and accessible. Videos display huge betting wins set to upbeat music, with influencers celebrating ecstatically. Losses are laughed off as content for viewers. The lifestyle portrayed is enticing, showing luxury homes, cars and vacations – often funded by gambling earnings.
Normal Betting
For those watching, seeing gambling as central to an influencer’s content normalizes the behavior. Impressionable viewers may see betting as a cool, viable way to potentially earn money and emulate the lifestyle displayed. Especially when losses are glossed over, the downsides are not portrayed realistically.
Additionally, by showcasing wins more than losses, the odds of profiting long-term are skewed. When losses are shown, influencers tend to laugh them off – as if hundreds or thousands of dollars are no big deal. This further trivializes the very real consequences losing such sums can have for the average person.
Glamorization of Gambling Culture
The content produced by these influencers undoubtedly glamorizes and promotes potentially risky conduct. Betting is portrayed as an exciting lifestyle leading to wealth and good times. The reality of gambling addiction and its impacts are almost never addressed responsibly.
Hashtags like #gamblingTwitter promote the behavior further, building online communities centered around betting, wins, losses, tips and promotion. This has fused gambling deeper into wider internet culture and given it more mainstream appeal across various demographics.
Ethical Questions Raised
The rise of the gambling influencer also raises ethical questions around the content being created and promoted. Are proper disclaimers in place making viewers aware that outcomes portrayed are not typical? Are audiences mature enough to watch such content responsibly?
In 2025, gambling influencers continue operating in a largely unregulated space when it comes to legal internet gambling. There are no requirements around responsible gambling messaging, age restrictions, or transparency around sponsorships with sportsbooks and casinos. This gray area enables the proliferation of content that could promote irresponsible behavior to those too young or vulnerable.
As social media betting culture becomes more embedded, it runs the risk of promoting conduct that leads to issues around problem gambling and gambling addiction. More guardrails may be needed to ensure audiences engage responsibly with gambling content online.
Gambling influencers have rapidly risen on social media over the past several years. Their content gives betting an aura of glamor and accessibility that shapes gambling culture, often without needed nuance around risks. This requires an honest look at how to balance entertainment with ethical responsibility around such a complex issue.
