How Big Is the Social Casino Market?

The social casino market has undoubtedly experienced significant growth in recent years. This growth can be traced to the prevalence of mobile gaming and people’s interest in casino-style entertainment without the financial risks real-money gambling comes with.

The social casino market simulates casino-style games like poker, slots, blackjack, etc., but without real-money gambling. You can enjoy these casino-themed games for free on social platforms like

The participation of many players in the social casino market suggests its enormous influence in the social gaming world, but have you ever paused to think about how big it is or how much sustainability it will have in the next five years?

What is the Social Casino Market?

The social casino market covers free games replicating the casino experience, allowing players to enjoy casino-style games without wagering real money. Usually, players are allowed to make in-app purchases to acquire virtual currency or other digital items.

The social casino market attracts a wide range of players, including casual gamers, casino enthusiasts, and people seeking a risk-free casino experience. The games played in the casino market often appeal to both the young and old, with a significant portion of the customer base consisting of women.

Major Features of the Social Casino Market?

Generally, the social casino market has several unique characteristics distinguishing it from conventional real-money gambling and other gaming markets.

1.       Mobile-Centric

While social casino games are available on several platforms, the mobile aspect, dominates the market. Mobile devices account for a significant portion of the revenue and user base.

2.      Easy Accessibility

Social casino games are often accessible to download and play, with the option to make on-site or in-app purchases for virtual currency. This free-to-play model attracts a broader audience who can enjoy the casino experience without financial risk.

3.      Virtual Currency

As opposed to wagering real money, players use virtual currency within games to place bets, spin lots, and participate in other casino-like activities. This virtual currency is usually earned through gameplay or platforms like Billionaire Casino.

4.      Social Features

Many social casino games adopt social elements like gifting, leaderboards, and the chance to play with or against friends and other players. This social aspect is essential as it adds to social casino games’ interactive and competitive nature.

5.      No Real-Money Winnings

Players in the social casino market cannot cash out or withdraw any real money from games. This is because the games are designed for purely entertainment, without the risks of real-life gambling.

6.      Microtransaction-based Monetization

Social casino games primarily generate revenue through microtransactions, where players can make on-site/ in-app transactions to acquire power-ups, virtual currency, or other digital items that ensure a wholesome gaming experience.

7.      Top-notch Engagement Strategies

The social casino market typically employs gamification techniques like achievements, rewards, and progression systems to keep players engaged and encouraged to keep spending within the game.

8.      Regulatory Challenges

Despite not involving real-money gambling, the social casino market has faced some level of scrutiny rising from concerns about potential gambling-like behavior, particularly among vulnerable populations.

Growth of the Social Casino Market

According to the Social Casino Global Market Report 2024, the social casino market will grow from $7.39 billion in 2023 to $7.99 billion in 2024. This growth can be attributed to factors like the rise in social gaming, interest in the casino entertainment experience, regulatory acceptance, etc. The same report also predicts that the social casino market is expected to grow to $11.2 billion in 2028 at a compound annual growth rate of 8.8%.

Another report from Technavio in 2020 estimated the global casino market to be valued at $5.3 billion in 2019. The report further stated that the market will grow by $3.8 billion from 2020 to 2024, at a compound annual growth of about 17%.

These numbers testify to the enormous participation of individuals in the social casino experience, and there is every indication that the numbers are not going down. The rapidly growing gaming industry primarily drives the growth of the global casino market, coupled with easy internet access and the development of digitization. Other contributory factors to this growth include but are not limited to:

  • The appeal of social casino games to a broad range of players.
  • A more liberal regulatory environment
  • In-app purchases and monetization strategies,
  • The expansion of social features in casino-like games, etc.

As the demand for causal and social gaming experiences continues to increase, the social casino market is expected to grow. Consequently, developers and industry influencers are likely to continue exploring new monetization strategies, social features, and innovative gimmicks to attract and retain players.