If you are looking to run a betting business then there are two ways to basically do this. The first way would be to do it the old fashioned way of paper and pen and having your player’s text or call you with their bets, based on a line you would make or copy from a source.
The other way is to use a professional company called a pay per head service which provides you will a professional sportsbook website where your players can make their wagers on thousands of sports betting options each day, where the lines are updated up to the second by the pay per head service provider.
The first way would not really cost any money to operate, however, it would cost you huge amounts of time each week. In addition to the endless amounts of work that it will create for you, you would also be limited in the amount of betting options you would even be capable of offering. Also, there would be no way for you to offer the most popular betting option in the industry which is In-Game live betting. As a result, this will all prevent you from maximizing your profits because your players will not have that much to bet on, and will not lose as much as they would on a professional website that has countless betting options each day. Lastly, your ability to acquire more players and grow your bookie business would be restricted since you cannot offer your players a complete betting product.
The other option would cost a little bit of money, however, you will have a real website to offer your players, and numerous betting options from all over the sports world, along with a virtual casino and racebook to bet on horses. In addition over the long term, you will make a lot more money from using a pay per head site because your players will give a lot more volume in bets each week, which will directly lead to you making more money each week. Also, it will be much easier to grow your business because you can offer them a professional website and you will have plenty of free time to get the word out to potential customers since the PPH service will handle all the day to day operations of bookmaking for you.
One of the top-rated pay per head services in the current industry is AcePerHead.com and they offer their service for an affordable price of $10 per active player per week, and you only get charged if the player has a graded wager for that week. In addition, Ace is rated highly in the business because they have some of the sharpest lines in the industry, more betting options than the average service, and customer service representatives that speak English as their first language making it easier to communicate with them and complete necessary requests. Lastly, they spend a lot of money on technology and development which leads to a clean and easy to use the site and mobile platform, and a reliable site that does not crash during peak betting times.